Top 6 B2B Data Enrichment Tools to Boost Your Growth in 2026
Accurate and usable data is essential for sales and marketing. B2B data enrichment is the process of converting raw leads into verified high-quality contacts, enabling accurate contact enrichment, lead enrichment, and sales data enrichment. With the proper B2B data enrichment tools, businesses are able to efficiently maintain a current B2B database, manage outbound reach, and improve campaign performance.
In this article, we’re highlighting the top B2B data enrichment tools in 2025, including features, advantages, and value to help evaluate which is best for growing your business.
Top 6 B2B Data Enrichment Tools
This brief overview showcases six of the leading platforms that enable sales and marketing teams to transform messy leads into immediate revenue-generating contacts.
1. Jarvis Reach – Leading B2B Data Enrichment Tool
Overview:
Jarvis Reach is an all-in-one sales intelligence platform built to streamline B2B data enrichment and make outreach repeatable. It gives teams a huge contact base and simple discovery tools, so prospect lists are accurate and actionable.
What it offers:
– 750 million+ verified contacts with a high delivery rate, refreshed regularly
– Advanced filters for role, industry, company size, and location to tighten targeting
– Unlimited contact views, built-in email verification, and low bounce risk
– Folders and tracking for neat pipeline management plus SMTP outreach templates
Pros:
– Massive b2b database and strong accuracy for serious list building
– Fast onboarding via a straightforward UI and cost-efficient plans
– 14-day free trial to test the platform
Cons:
Focused mainly on discovery and contact enrichment.
Who it suits best:
Teams of any size that need reliable contact database coverage and no-fuss customer data enrichment
Pricing:
Free trial with credits and unlimited contact views; paid plans start from $98/month.
Standout Features:
Jarvis Reach is a huge B2B data enrichment tool that enables teams to access a huge b2b database for more accurate contact enrichment and lead enrichment. Organizations can easily make sales data enrichment by using Jarvis Reach’s advanced filtering features and integrations. Automated workflows enable teams to easily use for marketing data enrichment. Jarvis Reach is focused on customer data enrichment, which provides verified, high-quality, actionable insights for outreach. Jarvis Reach can automate the exporting of unlimited contact views so trading teams can use the data enrichment tools quickly and effectively. Overall, Jarvis Reach is a solid fit for structured data enrichment to improve which leads to target and how to build a better pipeline for growth.
2. Apollo.io – AI-Powered B2B Data Enrichment Platform
Overview:
Apollo.io blends a large contact index with outreach automation and scoring, designed to scale B2B data enrichment across revenue teams. It helps convert raw prospects into prioritized contacts that sales can work with immediately.
What it offers:
– Millions-strong b2b database with segmenting filters and real-time updates
– CRM integration, workflow automation, and AI-driven lead recommendations
– Bulk and on-demand enrichment to keep systems accurate
– Outreach sequencing and reply tracking
Pros:
– Strong mix of data and engagement tools for end-to-end prospecting
– AI features that help with smarter lead enrichment
Cons:
Deeper features come in higher tiers and may require ramp time
Who it suits best:
Growth and revenue teams that want a combined data enrichment tools + outreach platform
Pricing:
Multiple tiers; free trial available.
Standout Features:
Apollo.io has a focus on B2B data enrichment with its own massive b2b database and AI-driven recommendations for accurate contact enrichment and lead enrichment. You can automate and integrate both marketing data enrichment and sales data enrichment workflows. Its real-time verification feature ensures that customer data enrichment is based on accuracy, with actionable clarity. Apollo.io is an established data enrichment tool with bulk enrichment and segmentation tools that provide substantive and flexible solutions for scalable outreach. Overall, Apollo.io is a solid fit for efficient data enrichment and faster revenue cycles.
3. ZoomInfo – Enterprise Grade B2B Data Enrichment
Overview:
ZoomInfo focuses on enterprise intelligence and scale. Its breadth of company and contact profiles makes it a go-to for large teams needing comprehensive B2B data enrichment and intent-driven targeting.
What it offers:
– Extensive contact database and company profiles with technographic and intent data
– Bulk enrichment, real-time syncs, and advanced segmentation capabilities
– Deep CRM and martech integrations for enterprise workflows
Pros:
Enterprise-level coverage and powerful segmentation for targeted campaigns
Cons:
Higher cost and complexity for smaller teams
Who it suits best:
Large organizations and teams that need robust, scalable data enrichment solutions
Pricing:
Custom enterprise pricing; demo recommended.
Standout Features:
ZoomInfo excels as one of the most powerful tools for B2B data enrichment, offering an extensive b2b database with insights valuable for contact enrichment and lead enrichment accuracy. Its intent signals and technographic data provide outstanding contributions to sales data enrichment and marketing data enrichment campaigns. The platform offers dependable customer data enrichment that keeps CRM records fresh and actionable. Great filtering, segmentation, and integration features support the usability of their data enrichment tools across teams. Whole, ZoomInfo is designed for structured data enrichment at the enterprise level.
4. Lusha – Focused Contact Enrichment for Speed
Overview:
Lusha combines a clean contact index and a quick capture workflow (browser extension) so teams can add verified emails and dials to pipelines and perform reliable B2B data enrichment at scale.
What it offers:
– ~280M verified contacts, direct dials, and validated emails for fast lookups
– Live signals, automated list updates, and CRM connectors
– Extension captures from LinkedIn and web pages, plus bulk export
Pros:
Fast, accurate contact enrichment with very good deliverability metrics
Cons:
Best automation features are on higher plans; mainly focused on discovery
Who it suits best:
Recruiters and SMB sales teams that need quick, accurate lead contact points
Pricing:
Free starter tier; paid plans from about $99/month.
Standout Features:
Lusha offers fast and accurate B2B data enrichment capabilities, and its massive contact database is utilized to facilitate and provide integrity in contact enrichment and lead enrichment. Automated updates and live signals bring sales data enrichment and marketing data enrichment to an intermittent pace. The platform also secures high-integrity customer data enrichment that leads to additional insights on marketing campaigns, improving performance. Their data enrichment tools are very easy to use and have great integration options that yield better productivity across teams. Whole, Lusha is a great option for teams who are concerned with fast, accurate data enrichment for lead outreach.
5. Lead411 – Real Time Signals and Enrichment
Overview:
Lead411 combines verified contacts with growth intent signals to help teams focus outreach where it will convert. It delivers current enrichment and alerts, so B2B data enrichment is not just accurate but timely.
What it offers:
– Millions of verified emails and direct dials, plus growth and hiring signals
– Advanced targeting filters, CRM sync, and real-time updates
– Alerts for funding, exec moves, and hiring that feed enrichment workflows
Pros:
Real-time signals boost outreach relevance and increase conversion likelihood
Cons:
Advanced features reserved for higher-level plans
Who it suits best:
Sales and business development teams that want to live intent with verified contacts
Pricing:
Trial available; plans from about $49/month up.
Standout Features:
Lead411 offers real-time B2B data enrichment by combining a verified contact database with growth intent signals in order to contact and lead enrichment accurately. Teams can easily maintain up-to-date sales data enrichment, as well as optimize workflows around marketing data enrichment. Its alerts and insights provide teams with customer data enrichment for targeted outreach. Plus, with advanced search filters and the ability to bulk export contacts, Lead411 provides sales and marketing teams with effective data enrichment tools. Ultimately, it provides structured data enrichment to maximize engagement and conversion with prospects.
6. Clay – AI Driven Enrichment and Workflow Automation
Overview:
Clay uses AI to unify signals, public data, and CRM records into actionable prospect profiles. Its automation-first approach helps teams build scalable B2B data enrichment workflows that keep records fresh without manual effort.
What it offers:
– AI research, automated CRM hygiene, and trigger-based enrichment workflows
– Real-time alerts and integrations across many CRM and marketing tools
– Exports and segmented lists for campaign orchestration
Pros:
Powerful automation that reduces manual enrichment overhead
Cons:
Complex workflows can require setup time; best paired with a broader stack
Who it suits best:
Growth teams and operations groups that need automated enrichment and data hygiene
Pricing:
Demo-based pricing; trial/demo typically required.
Standout Features:
Clay is an AI-powered platform for B2B data enrichment, leveraging a smart contact database to enable accurate contact enrichment and lead enrichment. Automated workflows and a CRM hygiene solution help teams do their sales data enrichment and marketing data enrichment in an efficient manner. Teams benefit from real-time customer data enrichment and actionable insights that enable seamless integration with one tool. Clay offers intelligence-driven enrichment and segmentation, creating a practical data enrichment tool for a growing business. Overall, Clay is an advanced solution that addresses structured data enrichment to enable more effective outreach.
Conclusion
The tools we discussed at the top of the article, Jarvis Reach, Apollo.io, ZoomInfo, Lusha, Lead411, and Clay, all provide relevant benefits, whether focused on the area of contact enrichment, lead enrichment, or customer data enrichment.
Using these tools in combination with your workflows will provide everyone with an accurate data repository, enable companies to improve data enrichment, and promote more efficiency for campaigns. No matter if you are a startup or an enterprise, using the right data enrichment tools will ensure your outreach can be accurate, scalable, and focused on outcomes, helping you to distance your company from competitors in 2025 onwards.
