Author: Afra Noorain

TL;DR Account Based Marketing (ABM) is a B2B marketing strategy where a company does not market to everyone. Instead, it selects specific companies it wants as customers and then markets…

Elon Musk makes predictions not at the level of speculative guesses but rather based on visions of the course of technology that is bound to happen. His interview with Nikhil…

Have you ever wondered how some businesses always seem to be one step ahead of the competition? The secret to this move lies in the understanding of how competitive intelligence can help…

Sales automation, or sales cycle automation, is the strategy of using technologies to eliminate repetitive tasks, improve efficiencies, and increase sales team productivity. Sales automation tools facilitate nurture campaigning, lead…

With all the digital chaos and endless screen time these days, a contact database isn’t just some boring spreadsheet. A high-quality contact database should include not just emails but also accurate details…

Let’s be real, most cold emails end up in the trash. But the ones that convert? They are powered by intelligent cold email templates that feel personal, are packed with…

AI in marketing is the process of using AI to develop, execute, refine and improve your business marketing strategy. It utilizes the power of AI in marketing and Machine Language to…

B2B marketing, or business-to-business marketing, is the practice of promoting and selling products or services to other businesses rather than individual consumers, which means the whole game changes, multiple stakeholders, longer…