Top 14 ZoomInfo Alternatives with Better Data & Pricing 2026

ZoomInfo alternatives are being sought out by businesses due to outrageous and opaque pricing, poor data quality, cumbersome learning process, hard setup, horrid customer support, high-pressure sales tactics, and the platform being too expensive or cumbersome for their specific use case, specifically among small-to-medium-sized businesses (SMBs).

Rapid overview of ZoomInfo

ZoomInfo is an end-to-end Go-To-Market (GTM) intelligence solution that provides sales, marketing, and talent acquisition teams with access to a robust database of B2B company and contact data, sales intelligence, buyer intent signals, and workflow tools to discover, engage, and win new customers faster. The solution has a significant, current database of contacts and companies, AI-driven features, and integrations that enable organizations to automate GTM processes, discover high-value prospects, personalize engagement, and power growth.

14 Best ZoomInfo Alternatives

Below are some of the best ZoomInfo alternatives:

Jarvis Reach

Among the best ZoomInfo alternatives, Jarvis Reach excels with unrivaled transparency, precise contact information, zero bounce rate, unlimited features, and low-cost pricing. No hidden pricing or unneeded complexity, but robust prospecting tools that will assist you in closing more deals quickly. It is also a lead generation software. 

Features:

• Pricing Transparency: Simple & flexible pricing, free plan included
• Database Size: Expertise in high-quality, real-time, precise data
• Real-Time Data Enrichment: Guarantees accurate, current contact information
• Customizable Workflows: Adjust lead management to company needs
• Bulk Email Extraction & Outreach: Extract, validate, and send at scale

Disadvantages:

• Brand awareness is increasing
• Feature expansion underway 
• Newer platform 

Cognism

With its clear emphasis on linking you with more of your list of prospects, the debate of Cognism vs. ZoomInfo is in favor of Cognism. This ZoomInfo alternatives collects information from various markets to provide you with a comprehensive idea of your potential future clients. Cognism also aids you in contacting your prospects with mobile numbers and other details for easier connections. It can also be classified as a lead generation software, a prospecting tool focused on CRM integrations, and data compliance (GDPR, CCPA focused), a contact database, and lead enrichment. It is also one of the market intelligence tools.

Features:

• A sales prospector that blends firmographic, technographic, and buyer intent data
• Highly accurate mobile numbers

Disadvantages:

Very much a B2B company-oriented rather than a B2C one.

Apollo.io

Just like ZoomInfo, Apollo enables you to connect with tons of leads. Apollo also has an in-built AI that automatically filters out the most likely-looking leads. This ZoomInfo alternatives does this by grading leads against your ideal customer profile, so you can select the prospects that appear most likely to be willing to buy from you. It is also a lead generation software, a prospecting tool highly concentrated on CRM integrations and enhancing the contact database for lead enrichment. It also comes under the category of SaaS sales tools.

Features:

• Lead-scoring predictive analytics so you know where to put your efforts
• Four CRM integrations to select from
• A Chrome extension so you can access Apollo.io anywhere, at any time
  

Disadvantages:

• Less full-featured than the top three tools in this list
• UI is not totally intuitive; it takes time to learn the more advanced features

Lead411

An extremely popular and flexible sales intelligence tool and also a market intelligence tool, Lead411 is a powerful competitor and a ZoomInfo alternatives. Beyond the fact that it is cheaper than ZoomInfo, Lead411 data is also more precise, even though its overall amount of data is smaller than ZoomInfo’s. It is one of the prospecting tools that creates a contact database and enhances lead enrichment.

Features:

• Customer intent data is included in Lead411, allowing you to create a more detailed understanding of your prospects
• B2B email lists to bring you directly in touch with the most valuable customers
• 28 CRM integrations for maximum flexibility

Disadvantages:

No easily available data on data security and/or GDPR compliance

Lusha

If you’re looking for a sales prospecting tool more than anything, Lusha is worth looking at. It’s a ZoomInfo alternatives that allows users to easily create custom lists of prospects, including those prospects’ email addresses and phone numbers, so you can accurately target the individuals most likely to become your clients. It can create a contact database while also focusing on lead enrichment and CRM integrations.

Features:

• A Google Chrome extension that enables you to crawl LinkedIn and company sites
• Six CRM integrations
• 12 contact attribute tracks, so that you can have deep insights into your future buyers’ identity and preferences

Disadvantages: 

• Lusha is not available for first-time users of sales intelligence platforms.
• More advanced features need to be bought separately or added in a customized pricing package.e
• Lusha is an American business, and as such, its approach and information retained are outside the remit of GDPR.

UpLead

Best for pay-as-you-go lead generation.

UpLead is also a lead generation software and mid-market businesses as a ZoomInfo alternatives for mid-market businesses due to its website providing open fixed pricing and no-commitment plans. It focuses on creating a contact database, lead enrichment, CRM integrations, and data compliance.

Features:

• Nine integrations with CRM, so you can choose the best one for you
• More than 50 search filters you can use to filter your list of prospects down to the cream of the crop
• AI and human data verification for maximum accuracy

Disadvantages:  

• Less feature-packed than other ZoomInfo alternatives
• Less coverage in areas such as Europe than in others on this list

Seamless.AI

Best for automatic lead generation in the US.

Seamless.AI is said to be a real-time search engine and a lead generation software, rather than a database such as ZoomInfo. It employs AI to spider the web and uncover lead-generation information. This is one of the ZoomInfo alternatives to provide users with free credits if they wish to sample the platform before committing. It can also be classified as a prospecting tool, sales prospecting software, and a SaaS sales tool focusing on CRM integrations and contact database.

Features:

• Automated follow-ups to emails
• Integrations with tools such as Cloze, Zoho, and SalesLoft
• Validation reports on each email address, so you know they’re authentic

Disadvantages: 

• Not as inexpensive as most of the other solutions in this list, though the free demo
• No GDPR compliance stated

6Sense

Best for technographic data and competitive insights.

6sense is another ZoomInfo alternatives and an account-based orchestration platform that identifies, prioritises, and engages prospects in real-time. Its core feature is to provide intent data. It is also one of the market intelligence tools.

Features:

• AI-driven account identification and prioritization
• Buying stage insights for timing your outreach
• Anonymous intent data capture

Disadvantages: 

• Smaller contact database than ZoomInfo, so less ideal for pure outbound or list-building
• Needs heavy setup and internal alignment to bring full value to many smaller teams
• Premium price point, particularly for complete access to orchestration and AI-based capabilities

Kaspr.io

Best for smaller teams and individuals who are looking for verified contact data to scale in Europe.

Kaspr is a plug-and-play sales prospecting software and one of the most affordable ZoomInfo alternatives for individuals and SMBS. It is one of the sales prospecting software that can create a contact database and allow lead enrichment.

Features:

• Integration in LinkedIn, so it is easy to use within the app
• Large, extensive database for what you pay
• Current prospect information within one click

Disadvantages:

• No built-in CRM data must be exported to one instead
• It’s largely LinkedIn-centric, so the data will be more restrictive
• You can’t use Kaspr for lead-building, as it technically has no platform

LeadIQ

Ideal for small to medium-sized sales teams and professionals targeting customized communication and enhanced outreach.

LeadIQ is a free ZoomInfo alternative that you can implement within minutes. It is another sales prospecting tool focusing on contact database, CRM integration, and Lead enrichment.

Features: 

• A single platform to discover and validate correct contact and company information.
• Natively integrates lead data into CRMs such as Salesforce and HubSpot, and with sales engagement tools such as Salesloft and Outreach.
• Delivers signals and data points that suggest a prospect is actively exploring a solution or demonstrating buying intent.

Disadvantages:

• Sometimes users complain of running into erroneous or stale email addresses and phone numbers, causing frustration and wasted time.
• It does not have automated follow-up sequences and a sequencer, necessitating a separate platform for sales engagement.

LinkedIn Sales Navigator

Best for network-oriented prospecting.

LinkedIn Sales Navigator is a prospecting solution for the creation of prospect lists on LinkedIn. This ZoomInfo alternatives boasts one of the biggest professional databases available for recruiters and SDRs, which makes it a top market competitor to ZoomInfo. It is a sales prospecting software with a contact database (limited to the LinkedIn ecosystem) feature.

Features:

• Search for potential customers using a broad set of filters such as industry, company size, location, and job title.
• Streamline lead generation by saving search parameters and getting real-time notifications on lead activity, news, and job changes.
• Build customized lists to categorize and monitor prospects and companies aligned with your sales process.

Disadvantages:

• High Cost: The costs of subscription for Sales Navigator can be quite a big expense, particularly for small companies or single salespeople.
• Learning Curve: New users will experience difficulty and take some time to master the use of all the advanced features of the platform.
• Data Dependency: The functionality of the tool depends greatly on the quality and reliability of data supplied by LinkedIn users.

Hunter.io

Best for identifying and validating email addresses for a domain.

Hunter is not a site like ZoomInfo, but it might be an okay ZoomInfo alternatives if you need to identify email addresses for a domain. It is an email finder (contact database lite) and enhances lead enrichment (emails, verification).

Features:

• Domain Search: Perfect to find contact information for important people in certain organizations. With this feature, users can search a list of emails from a given domain by entering a domain name (e.g., “company.com”) and receive a list of emails connected to the domain in addition to some extra data, such as the persons’ names, titles, and social media profiles.
• Email Finder: Assists users in locating the professional email of a person by name and company.
• Campaigns (Email Outreach Automation): Enables users to build, schedule, and send customized email campaigns from within the tool.

Disadvantages:

• Cost Issues for Verification Services: Certain clients complain that Hunter’s prices for email verification are ‘unfairly’ steep relative to other actors, wondering about the value received relative to the expense, especially for users who only require simple verification services
• Lack of Social Media Integration: A notable limitation of Hunter is its inability to extract email addresses directly from social media profiles like LinkedIn or Twitter, which can hinder users looking to integrate social media into their outreach strategies
• User Interface Problems: Some users experience some usability problems with the site’s interface, including non-clickable logos and organization names in the results of a search, which can be confusing and less streamlined.

RocketReach

RocketReach is a contact search engine that gives customers complete profiles, consisting of confirmed email, direct contact numbers, and social URLs (for example, LinkedIn, Twitter, and Facebook). The ZoomInfo alternatives software allows sales groups to automate their lead generation process so that they can simply search experts by name, company, occupation, location, and so on. It is one of the prospecting tools focusing on the contact database and lead enrichment, and also functions as a marketing intelligence tool.

Features:

• Bulk Lookups: Allows prospects to search and retrieve contact details for lists of prospects in bulk at a time.
• Contact Enrichment: Automatically fills in missing information like social profiles, job titles, and company information.
• Real-Time Email and Phone Number Verification: The solution combines machine learning algorithms and real-time data checks to validate the deliverability of email as well as the correctness of phone numbers.

Disadvantages:

• Limited Free Access: Users grumble that free access is very limited, and the accuracy of the information presented is questionable.
• Unjustified Pricing Without Complete Features: Users claim that the RocketReach pricing is extortionate, particularly for plans that don’t have verified phone numbers
• Customer Support Problems: Certain customers encounter technical complications in integrating RocketReach with tools such as Salesloft and HubSpot, and have less interactive customer support, which takes longer to resolve problems of this nature.

Swordfish

Swordfish AI is another ZoomInfo alternatives by offering a specialized emphasis on extremely accurate, real-time individual contact information, specifically mobile numbers, through an easy-to-use Chrome Extension and Prospector tool. It is a prospecting tool with the feature of a Contact database (direct dials, emails).

Features:

• Real-Time Validation: Swordfish AI is a specialist in validating cell phone numbers in real-time for high-accuracy direct outreach.
• Chrome Extension & Prospector Tool: An intuitive Chrome extension and Prospector tool enable simple contact searching and data enrichment from browsing the web.
• Huge Contact Database: The platform features a huge database of more than 3.5 billion contact data profiles.

Disadvantages: 

• Limited Feature Set: Swordfish AI does not have the high-end business intelligence, ICP development, and market intelligence available in ZoomInfo.
• Less Comprehensive Company Data: It is mostly geared towards personal contact data, providing less detailed company-level information than ZoomInfo.
• Fewer Integrations: Swordfish AI has fewer native integrations and API support, which can make it more difficult to smoothly insert into workflows.

Why Businesses Seek ZoomInfo Alternatives 

The limitations of ZoomInfo are 

High cost

ZoomInfo’s lofty price tag is the biggest drawback, with quotes-only pricing that is costly and potentially results in substantial yearly bills for clients. The use of credits can also create uncertainty costs, as exporting data burns credits, requiring clients to purchase more as required, and resulting in higher-than-anticipated costs. 

Limited integrations

Drawbacks to ZoomInfo’s integrations include the technical complexity and requirement for specialist assistance, especially in advanced workflows for tools such as Salesforce or HubSpot, as well as the limitation that advanced integration features are usually reserved for more expensive and Enterprise plans.

Data accuracy concerns

ZoomInfo’s limitations on data accuracy include stale information, such as incorrect job titles or phone numbers, thin profiles missing important details, and poor email deliverability from a lack of intrinsic verification. Users will frequently spend additional time manually confirming data or fiddling with false matches, particularly for non-North American international contacts.

Data Compliance & privacy issues

ZoomInfo’s data compliance and privacy shortfalls are due to manual Data Subject Requests (DSRs), poor or outdated data influencing compliance, potential non-compliance with local privacy regulations such as GDPR, problems with its Chrome plugin for data gathering and user consent, and its failure to update data in real-time.

Quick Comparison Table

Side-by-Side Look at ZoomInfo Competitors

Tool	Pricing	Integrations (CRM/Tools)	Compliance	Strengths
Jarvis Reach	Transparent, low-cost, Free plan	CRM (on progress) + outreach tools (bulk email, workflows)	GDPR-ready	Zero-bounce data, real-time enrichment, LinkedIn prospecting, easy to use
Cognism	Enterprise pricing based on requirements	Salesforce, HubSpot, Outreach	GDPR, CCPA	Highly accurate mobile numbers, intent data, and a strong B2B focus
Apollo.io	Free–$49/mo	Salesforce, HubSpot, Chrome ext.	GDPR	Huge contact DB, AI lead scoring, affordable
Lead411	$99/mo+ (customizable)	28+ CRM integrations	Limited clarity	Intent data, growth signals, Chrome ext., cheaper than ZoomInfo
Lusha	$29/mo+ (free plan)	Salesforce, HubSpot, Pipedrive	Partially GDPR	SMB-friendly, simple UI, strong EMEA data
UpLead	$74/mo+ (pay-as-you-go)	Salesforce, HubSpot, Zoho	GDPR, CCPA	Verified emails, global reach, no-commitment pricing
Seamless.AI	$147/mo+	Salesforce, HubSpot, SalesLoft	No GDPR	AI prospecting, real-time data, automated outreach
6Sense	Premium enterprise	Salesforce, HubSpot, ABM tools	GDPR, CCPA	Best for intent data + ABM, predictive analytics
Kaspr.io	Affordable	LinkedIn, CRM export	GDPR (EU-first)	Strong in Europe, quick setup, Chrome extension
LeadIQ	Freemium + paid tiers	Salesforce, HubSpot, Outreach	GDPR	Easy data capture, Chrome ext., AI lead ranking
LinkedIn Sales Navigator	$79–$149/mo	Works within the LinkedIn ecosystem	GDPR (user data)	Targeted prospecting, massive professional database
Hunter.io	$49/mo+	Email tools + CSV export	GDPR	Best for email finding/verification, simple UI
RocketReach	$49/mo+ (limited free)	CSV export, some CRM/API	Limited clarity	Huge global DB, bulk lookup, social data enrichment
Swordfish	Affordable (custom tiers)	Chrome extension + API	Limited	Real-time mobile numbers, a simple interface, and accuracy

 

How to Choose the Right Alternative

Identifying the ideal ZoomInfo alternatives is up to your requirements. Use these steps to select the appropriate one:

1. Set Your Priorities: Do you require superior pricing, additional features, or broader integrations?
2. Compare Pricing Models: Look for transparent costs and flexible plans. ‍
3. Verify Data Accuracy: Make sure the platform refreshes its database regularly.
4. Test CRM Integrations: Ensure it integrates well with your current tools.
5. Free Trials: Experience the site before buying.

Final Thoughts

Generally, it is recommended to choose the best ZoomInfo alternatives depending on requirements such as GDPR compliance, AI-driven insights, cost-effectiveness, targeted sales data, and precision. The most important considerations in selecting the best alternative are data quality, capabilities, pricing, integrations, and whether you value global presence or niche data. And free trials should be used to determine the most suitable for your workflow and budget.